An effective MSL must be able to identify KOLs and "map" them according to their level of influence and advocacy. Stakeholder mapping is a critical function of the MSL role and this guide will teach you how to perform stakeholder mapping for your therapeutic area. 

HOW TO PERFORM STAKEHOLDER MAPPING

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  • An effective MSL must be able to identify KOLs and "map" them according to their level of influence and advocacy. Stakeholder mapping is a critical function of the MSL role and this guide will teach you how to perform stakeholder mapping for your therapeutic area. 

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