MSL UPSKILL PACKAGE 

MSL Upskill is a self paced training package developed to teach MSLs step by step how to:

  • Perform KOL stakeholder mapping (so that you know which KOLs to target)

  • Reach out to KOLs (so that you actually get a meeting)

  • Plan discussions with KOLs (so that you know what to say)

  • Achieve outcomes from KOL relationships that are strategically aligned (so that your boss sees the value your bring to the team)

What's included?

1. HOW TO PERFORM KOL STAKEHOLDER MAPPING 

Format: PDF

You will learn:

  • How to identify KOLs

  • How to calculate the influence of KOLs

  • How to calculate the advocacy of KOLs

  • How to develop a KOL engagement plan

2. HOW TO SECURE KOL MEETINGS 

Format: PDF

You will learn:

  • Common mistakes to avoid when reaching out to KOLs

  • How to demonstrate in an outreach email that you’ve done your research

  • How to increase your response rate from KOLs

3. ASKING THE RIGHT QUESTIONS TO REACH MEETING OBJECTIVES AND UNCOVER INSIGHTS

Format: Video Training & PDF

You will learn:

  • How to develop questions for KOL meetings

  • How to plan for KOL meetings when your brand’s strategy is unclear

  • Definition of an insight and examples of different types of insights

  • How to link KOL meeting objectives to the overall brand strategy

  • How to conduct research for KOL meetings

  • How to plan your discussions with KOLs

  • How to use your research to reach meeting objectives

  • KOL meeting template

MSL Upskill Package

 100 USD