MSL UPSKILL PACKAGE 

MSL Upskill is a self paced training package which will teach you step by step how to perform KOL stakeholder mapping, how to reach out to KOLs, how to get KOL meetings, how to plan your discussions with KOLs and how to achieve outcomes from KOL relationships that are strategically aligned.

HOW TO PERFORM KOL STAKEHOLDER MAPPING 

Format: PDF

Topics covered:

  • How to identify KOLs

  • How to calculate the influence of KOLs

  • How to calculate the advocacy of KOLs

  • How to develop a KOL engagement plan

HOW TO SECURE KOL MEETINGS 

Format: PDF

Topics covered:

  • Common mistakes to avoid when reaching out to KOLs

  • How to demonstrate in an outreach email that you’ve done your research

  • How to increase your response rate from KOLs

ASKING THE RIGHT QUESTIONS TO REACH MEETING OBJECTIVES AND UNCOVER INSIGHTS

Format: Video Training & PDF

Topics covered:

  • How to develop questions for KOL meetings

  • How to plan for KOL meetings when your brand’s strategy is unclear

  • Definition of an insight and examples of different types of insights

  • How to link KOL meeting objectives to the overall brand strategy

  • How to conduct research for KOL meetings

  • How to plan your discussions with KOLs

  • How to use your research to reach meeting objectives

  • KOL meeting template

PERSONALISED FEEDBACK & 1:1 EMAIL SUPPORT

  • Access to email support from MSL Consultant Founder, Aoife O’ Dwyer for 72 hrs

  • Ask questions on any aspect of the MSL role and receive tailored feedback

  • Access insights specific to your MSL role and any challenges that you currently face

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MSL Upskill Package

$ 100 USD